Genesis project’s last stop in Shanghai


Genesis project’s last stop in Shanghai

A photographic journey through the planet’s unspoiled regions, is how the Genesis project can be defined, which arrives in Shanghai tomorrow, at the Shanghai Natural History Museum. It is the last stop on a tour exclusively sponsorship by Vale. The Sebastião Salgado exhibition arrives in the Chinese city, after visiting other cities such as New York, Toronto, Barcelona, Singapore and London.

For Vale, the Genesis sponsor since 2008, the project is an exceptional artistic illustration of our company’s mission, vision and values, as well as its commitment to the integrated development of the communities where we operate around the world. The project shows that harmonious coexistence between man and nature is fundamental to the planet’s equilibrium, and plays an informative and educational function, encouraging the preservation of nature.

The 250 black and white images that make up the project are the result of an expedition through 32 extreme regions, including Alaska, Patagonia, Ethiopia and the Amazon. Sebastião Salgado circumnavigated the world between 2004 and 2012, taking striking images of the majesty and fragility of nature, as well as its relation to man and animals.

2004 to 2012
2013 and 2014

Travelling by foot, bus, on small boats, airplanes and even in hot air balloons, Salgado captured giant deserts, frozen lands, icebergs, volcanoes, forests, mountain ranges and animals in their natural habitat – from penguins, sea lions and whales in Antarctica and the South Atlantic, to leopards, wildebeest and elephants in Africa. In his search for primitive people, he discovered tribes with ancient customs and little or no contact with the outside world, such as those who still live in “isolation” in the Amazon and the rainforests of New Guinea.

Vale starts project sponsorship

The first exhibition with exclusive sponsorship by Vale was open to the public in London, then visited Rio de Janeiro, Toronto, Switzerland and Belo Horizonte.

Several cities around the world and in Brazil have hosted the exhibition, with other sponsors. Hundreds of thousands of people have had the opportunity to visit the exhibition. A book with the pictures of the project was released simultaneously.

Vale promoted the #LetsPreserve photo competition, which was open to the general public through our site. About 1,200 people participated. Sebastião Salgado also selected three photographs and their authors received honorable mentions.

Vale's sponsorship of the exhibition will end at the event held in Shanghai. The exhibition will run until December 22, 2015.

About 70 employees from Vale's China office took part in a conversation with Sebastião Salgado. The photographer talked about his career and a few stories over the eight years of the expedition. Employees were drawn from a lucky dip with tickets to the exhibition and copies of the Genesis book.

anterior próximo

Instituto Terra (Earth Institute)

The inspiration for Genesis came through the Instituto Terra (“Earth Institute”), in Minas Gerais, an NGO created by the photographer and his wife Lelia, as a concrete form of their proposals to revitalize the Atlantic Forest region where Salgado spent his childhood. Vale also supports the Instituto Terra. We have already donated 500,000 seedlings of Vale Natural Reserve for reforestation - since its inauguration, the NGO has planted more than 2 million trees. We are also partners in a project to to recover hundreds of springs from the Rio Doce - the Olhos D´água program.

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Genesis project’s last stop in Shanghai